HNI Healthcare designs intelligent processes and technology to empower talented people to transform healthcare. From its proprietary hospital medicine software, VitalsMD®, to its program management services, HNI Healthcare is leading the way in transforming healthcare.

Beginning as the Marketing Communications and Design Specialist, I was tasked with establishing the corporate brand guidelines, from visual identity to editorial tone. Out of those guidelines, I created a marketing materials catalog from which other departments could request items such as flyers, brochures, patient notecards and posters. I reported directly to the Director of Marketing and Communications to deliver digital presentations for RFPs and worked alongside the VP of Shared Services to launch the company’s first-ever GoogleAds campaign.

Soon thereafter, I was promoted to Marketing and Communications Manager. The Director of Marketing and Communications and I worked together to integrate Hubspot’s Marketing Hub into our workflows and ultimately our redesigned company website.

Learn more about HNI Healthcare here.