Illustrating the impact of shifting sales solutions
ROLE
Lead Product Designer
ACTIVITIES & DELIVERABLES
Human-Centered Design Research Readout
Persona Mapping
Customer Journey Map
CX Metric Mapping
Salesforce Customization
Interactive Service Blueprint
A growing e-learning company approached RSM to better understand how shifting to Salesforce would impact their customers' experience. Working alongside researchers and business analysts, I developed an interactive microsite deliverable that included deep dives into the different personas they serve, the customers' emotional journey, and recommended metrics to measure CX at each step.