Crafting an identity for a hands-on energy healer.
I hand drew a logo for a hands-on energy healer that encourages us to awaken our inner consciousness. This Consciousness was founded to provide divinely channeled guidance from Spirit to help others awaken their intuition and begin their journey to their authentic self. I wanted to create a visual brand that honored the vulnerability, strength, wonder, and possibility that This Consciousness conjures.
Role
Designer
Services
Creative Direction
Branding
Marketing Strategy
Digital Design
Mood Board
Curating a mood board for a project is always a delight as I can help pull images from the mind of my client and put them in front of them. Rooted in the belief of the Gaia’s innate power and feminine energy, this mood board pulled from psychedelia-inspired imagery of 1960s album artwork, spiritual symbology, and botanical illustration.
Sketches
My process is deeply intertwined with pen and paper. I always begin with sketches of concepts and then digitize them for client feedback. These initial logo marks were inspired by the client’s initial responses to my discovery questionnaire. I provide each and every client this questionnaire to help illuminate the brand they wish to embody and how that translates visually.
